On 16th January 2015. This year, internationally renowned male grooming brand, Braun, continued its partnership with E. Tautz by sponsoring the brand’s show at London Collections: Men A/W15.

The partnership was centred on the Male Power Grooming products available from Braun and builds on the brand’s growing reputation as the premium brand for facial hair styling. Braun’s renowned combination of design and functionality fits perfectly with the character of Patrick Grant’s latest E. Tautz collection, which captures the essence of working life in the North of England as portrayed by the likes of Douglas Dunn and L. S. Lowry

Tautz Creative Director, Patrick Grant, comments on the partnership:

‘The Tautz AW15 collection was inspired by ‘Terry Street’, a ground-breaking 1967 series of poems by Douglas Dunn. Terry Street in Hull in the 1960’s, studying as a mature student and working under Larkin and the collection chronicles the comings and goings of the ordinary people of this tough northern town. Braun’s heritage of design and functionality for the everyday man complement the ethos of this year’s collection so I am delighted that they are sponsoring my show again.’

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The partnership saw prominent branding throughout the backstage area of the show and all models were immaculately groomed by Braun’s UK Creative Director, Fabio Vivan, using a selection of Braun’s latest power shavers and facial hair styling tools.

Braun Creative Director, Fabio Vivan, added:

‘Male grooming has developed into so much more than simply removing hair; it’s a means of expressing your overall style and identity. Braun’s grooming products are the perfect tools for every man to achieve their desired image.’

The focal point of Braun’s sponsorship of this year’s E. Tautz show was the Braun cruZer clean shave, designed with a powerful triple action float system, making it the perfect choice for getting rid of unwanted facial hair at the touch of a button. The product also comes fitted with an integrated precision trimmer to create precise contours or add some sharp edges to help define your style, head-to-toe.

I have had the chance to try out the CruZer clean shave and I must say I am rather impressed, I have never been the person to use electric shavers and I love the feeling of being clean shaved.

But I must say with this I was extremely moved in the sense of electric shavers are definitely going up in the world, the last time I used an electric shaver was years and years ago, and it didn’t really do much.

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But with the CruZer clean shave it really does create that clean shave effect! With no pulling or cutting like a clean shave.

I have also added this into my shaving routine, especially in the morning it’s so quick with minimal effort!

So if you are looking at getting an electric shaver, this is a definite must have!

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